Pricing cleaning services is part science, part market knowledge, and part confidence. Undercharge and you're working for less than minimum wage. Overcharge without justification and you lose the job. Here's the framework.
Pricing Models
| Model | How it works | Best for |
|---|---|---|
| Hourly rate | $X per hour per cleaner | Commercial, unknown scope |
| Flat rate | Fixed price per job | Residential, recurring |
| Per square metre | $X per m² | Large commercial spaces |
| Per room | $X per bedroom/bathroom | Residential packages |
Calculating Your Minimum Rate
Before looking at what competitors charge, calculate your cost floor:
- Your target hourly wage (e.g., $35/hr)
- Cleaning products and equipment ($3–5/hr amortised)
- Vehicle costs (fuel, maintenance, depreciation)
- Insurance and business overhead
- Add 20–30% profit margin
- Result: your minimum viable charge-out rate
Market Rates (2025)
Residential: $35–$55/hr per cleaner, or $150–$350 for a standard 3-bed home. Deep cleans and end-of-lease cleans command a 30–50% premium. Commercial: $25–$45/hr for routine cleans, higher for medical/food-safe environments.
How to Price Commercial Contracts
Commercial clients want a fixed monthly rate. Calculate: hours per visit × visits per month × your rate = monthly cost. Add a buffer for scope creep and consumables. Present as a monthly fee, not an hourly rate — it feels more professional and is easier for them to budget.
Frequently Asked Questions
Should I charge for products or include them?
How do I handle price increases with existing clients?
Is it worth doing Airbnb turnovers?
How do I compete with cheaper operators?
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